Using Electronic Word-of-Mouth Bulletins to Study the Related Factors in Uber Marketing Taking Taiwan, China and the United States as Examples
碩士 === 東南科技大學 === 工業管理研究所 === 105 === With the progress in the IT, the sharing economy is becoming an known phenomenon around the world. Uber may be the first thing that occurs to our mind, when we discuss this model facilitated by the digital platform enabling to peer-to-peer based sharing of acce...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7p6ccy |