A Probe into Museum Marketing and Media Reporting: Case of the Grand Opening Press Release of the Sothern Branch of the National Palace Museum
碩士 === 國立臺南藝術大學 === 博物館學與古物維護研究所 === 105 === In an era of marketing, profit and nonprofit organizations hope to attract the news media in order to draw public attention. Museums can not be exempted from this rule. This study explored the marketing events of during inauguration period of the Sothern...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9547j6 |