The Impact of Brand Identity, Community Identity and Involvement of Online Brand Community on Sense of Virtual Community
碩士 === 德明財經科技大學 === 行銷管理系 === 106 === Social media is an important marketing channel in decade. Many brands have created their own business Facebook fan pages in order to cement the relationships with target customers. This study discussed the “Fans and fan pages” as two parts. First of all, Stu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ujaksp |