The Study of Using Online Platform for Natively Small-and-Medium Apparel Industry to Design Experiential Marketing

碩士 === 德明財經科技大學 === 行銷管理系 === 105 === According to the apparel industry fell into decline, the government geared up to move the industry in the direction of creating its own fashion brands. However, the industry mainly consists of small and medium factories, it is quite a challenge for them to solve...

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Bibliographic Details
Main Authors: Chang,Kai-Hsaing, 張凱翔
Other Authors: Hsieh,Pei-Ling
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/bdkwxt