Consumers’ Sticker Buying Behavior - A Study Based on S-O-R Theory

碩士 === 德明財經科技大學 === 行銷管理系 === 105 === With science and technology making progress, the technology of Network Mobile Communications is developing continuously and instant messaging applications emerge. Moreover, the combination of smartphones and mobile networks enables people to enjoy real-time...

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Bibliographic Details
Main Authors: Shih Chien Ho, 賀時劍
Other Authors: Yen-Luan Chen
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/b295vq