Strategies of Brand Naming: A Linguistic Analysis of Global Brand Names in Diversified Industries
碩士 === 國立臺北科技大學 === 應用英文系碩士班 === 105 === The extravagant growth of brands in the global marketplace has created a huge demand for the establishment of effective brand naming methods. To what degree are the phonological, semantic, morphological, and orthographic naming strategies related to particula...
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| Format: | Others |
| Online Access: | http://ndltd.ncl.edu.tw/handle/eya4qt |