The Impact of Social Media’s Posts Writing on the Television Viewing Behavior of Digital Television Viewers: An Example of Baseball World Cup for Taiwan’s Games

碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 105 === The rise of Internet has cultivated a new type of television viewing behavior. Many viewers watch TV programs and simultaneously participate in discussions on social media such as Facebook, and therefore, it has become significant for the employees in TV indu...

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Bibliographic Details
Main Authors: Yi-Chen Chou, 周宜蓁
Other Authors: Chih-Chou Chiu
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/nzk47x