The Impact of Sharing Economy and Brand Image on the Behavioral Intention to Use Uber
碩士 === 東海大學 === 高階經營管理碩士在職專班 === 105 === Abstract： The purpose of this study is to explore the shared economy, which can reallocate idle resources and generate economic effects. Sharing the economy can break the gap between classes, share assets, resources, time and skills from the web platform, And...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35255207530048027874 |