Brand Communication, Brand Leadership and Employees’ Brand Citizenship Behavior: The Mediating Roles of Brand Engagement
碩士 === 東海大學 === 企業管理學系碩士班 === 105 === In the relevant literatures of the brand, they are mostly focuses on understanding the customers' external brand behavior , but the employees' internal brand behavior is also important. According to the Stimulus-Organism-Response Model (SORM), this s...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/4q8aze |