A Study of Brand Trust, Sympathy, Empathy, and Purchase Intention by Cause-Related Marketing
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 105 === Cause-Related Marketing (CRM) is originated in the United States. Many companies have plunged into CRM in Taiwan in recent years. From the examples, The examples show that companies tend to provide customers with affordable masstige cunsumption of small contr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8ada94 |