A Study of the Effects of Consumer’s Attitudes, Subjective Norms, and Perceived Behavior Control and Perceived Illness on the Behavioral Intentions of Taking Probiotics
碩士 === 大仁科技大學 === 製藥科技研究所 === 105 === Taking dietary supplements for health care or health improvement was popular in Taiwan recently. Scientific research generally evidenced that probiotics are helpful for human health, thus attracted plenty of brands competing in the market. Based on the theory of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7aurg4 |