The Research of Sports Articles Brand Image by Junior High School Students as the Example

碩士 === 大仁科技大學 === 休閒事業管理研究所 === 105 === In recent years, the policy of encouraging sports involvement by the government has successfully raised the public awareness. Nowadays, the teenagers attitude toward sports goods consumption has profoundly influenced their family spending habit and decision in...

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Bibliographic Details
Main Authors: CHIU, MEI-LIN, 邱美琳
Other Authors: HSU, MAO-CHOU
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/f9b467