The Impact of Brand Identity on Brand Loyalty: The Mediating Effect of Relationship Quality
碩士 === 南臺科技大學 === 行銷與流通管理系 === 106 === According to relationship marketing perspective, we explore the brand influence on brand loyalty. We also examine the mediating effect of relationship quality. This study adopted questionnaire survey method, mainly for organic vegetables have practical experien...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52myp8 |