The sustainable key strategy for brand marketing--- The case of Mattau Pomelo products
碩士 === 南臺科技大學 === 行銷與流通管理系 === 105 === Taiwanese traditional custom, the Mid-Autumn Festival is one of the three festivals family reunion days. The traditional custom is to eat pomelo and moon cake to symbolize reunion. Because the production periods of the pomelo concentrated in the Mid-Autumn Fest...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42474179992113509545 |