The Relationship Marketing between Airbnb and TripAdvisor - Comparisons and Contrasts

碩士 === 南臺科技大學 === 國際企業系 === 105 === Relationship marketing is important and almost every business would do it right now. The main purposes are attracting customers and increasing loyalty. The firms establish the relationship with the customers to make a long term business. There are various types of...

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Bibliographic Details
Main Authors: CHENG-HSUAN HUANG, 黃琤琁
Other Authors: Yishuo Hung
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/b5td6t