| Summary: | 碩士 === 樹德科技大學 === 資訊管理系碩士班 === 105 === Being in the era of massive communication network device, Taiwanese people’s habit of using internet has been blended into our everyday lives. E-commerce platform development in Taiwan is in a huge progress, thus there are more customers willing to purchase through internet, and this becomes a pattern that a majority of consumer follows.
This research explores traditionally-operated store, which mainly sells healthy, natural, organic food and products, starting to adopt E-commerce system to manage their business in order to expand the customer base. Through the questionnaire of study from 230 consumers, we got the result of study after the analysis of SPSS, which indicates as following:
1. There are significantly positive relationship between Service Quality, Customer Relationship Management and Trust.
2. There are significantly positive relationship between Trust, Customer Satisfaction, Customer Loyalty and Repurchase Intention.
3. There are correlated relationship among Service Quality, Interaction, Customer Relationship Management and Trust.
4. There are correlated relationship among Trust, Customer Satisfaction, Customer Loyalty and Repurchase Intention.
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