A Study on the Brand Image, Perceptual Quality and Customer Satisfaction Related to the Willing of Repurchasing Mobile Phones

碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 106 === The mobile phone market is very competitive in the domestic market, followed by a store opened, even the Internet and the airport can apply for mobile phone number, different from the traditional mobile phone market in the past, these mobile phone industry...

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Bibliographic Details
Main Authors: CHEN, CHIA-HUNG, 陳嘉宏
Other Authors: LIAW, HORNG-TWU
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/r4pkv8