Types Of Philanthropic Responsibilities On Corporate Image, Consumer's Attitude and Behavioral Intentions - Take Food Industry As An Example

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 105 === The issue of CSR (Corporate Social Responsibility) has been paid more and more attention with the development of enterprises and the progress of society. The philanthropic responsibilities is a road and way for enterprises to fulfill their social respons...

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Bibliographic Details
Main Authors: LIU, CHIH-LING, 劉芷伶
Other Authors: LAI, CHENG-NENG
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/d439s2