Research on the Relationship among Brand Image, Service Quality, Technology Acceptance Model and Customer Satisfaction and Customer Loyalty for Digital Instant Communication Software –An example of WeChat
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 105 === This study focused on WeChat user in China area to discuss the relationship between brand image, service quality, technology acceptance, customers’ satisfaction, and customers’ loyalty of the mobile instant messaging-WeChat. And this study proposed marke...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rr5ex9 |