The Impact of Fit and Consumers’ Impression Motivation on Advertising Effectiveness and Information Processing of Personalization Advertising on Social Media– A HSM Perspective
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 105 === Personalized advertising is a kind of commercial information, which provides personal relevant content to their consumers. Social media （such as Facebook）, one of the main platforms of personalized ads, serves as a special public context for them. This s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/edrp2d |