Examining the Advertising Attractiveness on the Social Network Sites via Eye-tracker Experiments and Surveys

碩士 === 東吳大學 === 資訊管理學系 === 105 === The rise of social networking sites, changing people's social patterns, people can easily put up a bridge of communication between people. Many companies are aware of this, and began to bet on business resources in the community website platform for advertisin...

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Bibliographic Details
Main Authors: CHUNG, TZU-CHING, 鍾子敬
Other Authors: HUANG, HSIN-YI
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/q6s883