Does the Per-person Price Framing of Group Meal Make Consumer Promotion Focused？
碩士 === 東吳大學 === 國際經營與貿易學系 === 105 === Personality trait is one of the crucial factors in decision making process. According to the regulatory focus theory, personality trait can be divided into promotion focus and prevention focus. The former one is more concerned about the positive outcomes, willin...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7ukazp |