An Analysis of the Relevance between Customer Satisfaction, Brand Loyalty and Purchase Intension from Redeeming Reward Points at Convenience Stores
碩士 === 東吳大學 === 企業管理學系 === 105 === The activity of coupon collecting in convenient stores has prevails for years. Companies conduct various activities of coupon collecting to boost consumptions from consumers. Various activities bring in different benefits. This study aims to perceive and unders...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01106611187791887443 |