The Study of Key Factors Affecting Cross-Strait Consumer’s Selection of Online Hotel Booking Website- Using AHP Method
碩士 === 東吳大學 === 企業管理學系 === 105 === Nowadays, people travel in more diversified ways,such as backpacking and self-help travelling, these travel options are becoming more and more popular. In both China and Taiwan, many local and foreign OTA(Online Travel Agent) companies develope rapidly and compete...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/hm9qb3 |