A Study of the Mediating Effect of Brand Identification between Social Media and Purchase Intention – TT MASK as an Example
碩士 === 實踐大學 === 企業管理學系碩士班 === 105 === Social media is growing at a tremendous speed under the development of the Internet and the popularization of Smartphone, and its importance should not be underestimated. Nowadays, an enterprise (brand) is facing a greater competition in its industry as produc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g2az64 |