The Study of Relationships among Atmosphere, Customer Satisfaction and Purchase Intention of Featured Coffee Shop in Taipei City

碩士 === 中國文化大學 === 觀光事業學系觀光休閒事業碩士在職專班 === 105 === According to TCFE (Taiwan China Stores and Franchise Association), the value of Taiwan’s Coffee industry is worth 60 billion in 2013. Metropolitan area covers the most of 60 percentages. People are likely to grab a cup of coffee one to four times a we...

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Bibliographic Details
Main Authors: CHEN, YU-CHIEH, 陳玉潔
Other Authors: KUO, YEN-KU
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/9stv7j