Exploring a Firm's Bricolage Process from Brick-and-Mortar to Brick-and-Click --A Case Study of T Company
碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 105 === This thesis explores SMEs’ bricolage process from brick-and-mortar to brick-and-click. The researcher selects a physical channel retailer founded in southern Taiwan and uses this case analysis to explain its critical activities and events and exam-ine how...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b493sd |