Exploring the impact of consumer lifestyle on brand equity – A case study of facial-mask product
碩士 === 中國文化大學 === 企業實務管理數位碩士在職專班 === 105 === The purpose of this study is to examine the relevance of consumers' "product knowledge" to "brand equity". And the consumer "lifestyle" as a disturbance variable, to explore the consumer "lifestyle" on the co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/snsn3a |