The Customer’s Perception of Store Atmosphere , Consumer Emotion ,Experiential Value Effect of Brand Extension Attitude :The Study for Coffee Shops of Global Fashion Brand Extension - A Case Study of Agnès b Café
碩士 === 中國文化大學 === 觀光事業學系 === 105 === Nowadays global fashion industry has an important trend called the brand cross-border business, which is to change from the fashion industry to the hospitality industries and other fields. Many well-known fashion brands have extended their business to café and ca...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6eas7y |