The Message Appeal in Print Advertising of Cruise Tour in Taiwan: A Case Study of Senior Tourists

碩士 === 中國文化大學 === 觀光事業學系 === 105 === According to the report from the Cruise Line International Association, the number of people who would like to have a cruise tour is increased, especially in the world and Asia. The average ages of having a cruise tour were from 50 to 74 years old. It showed that...

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Bibliographic Details
Main Authors: KHOO, HAN-CHAN, 邱漢章
Other Authors: CHEN,WEN-YU
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/76msde