The Influence of Positive and Negative Emotional Climate on the Product of Placement Marketing in Taiwan Idol Drama
碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 105 === Nowadays the dissemination of information is well-developed. Although companies have more and more ways to present their productions, it was not so easy as usual. Every companies struggle figuring out new way to exposure themselves. They want customers can b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62219542832090547697 |