The Persuasion Effect of the Emotional Intensity of Micro Film
碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 105 === In recent years, most companies through micro-film to promote the brand and products, through micro-film advertising marketing has become a marketing trend. The main purpose of this study is to explore the consumer in the view of different types of emotional...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29011602356481063143 |