The Relationships of the Attitude Toward Brand, Cause and Cause-Brand Alliance: The Moderating Role of Public Self-Consciousness Trait
碩士 === 中國文化大學 === 國際貿易學系 === 105 === The purpose of this study is to examine the effects of the consumers’ attitude to-ward the brand and cause on cause-brand alliance respectively and the moderating ef-fect of consumers’ public self-consciousness trait. This study includes pretest and a main study....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hgve24 |