Applying the Uses and Gratifications Theory, the Theory of Planned Behavior and Flow Theory to Explain Users’ Continuance Intention toward Twitch
碩士 === 中國文化大學 === 國際企業管理學系 === 105 === The purpose of this study is to apply the uses and gratifications theory (U&G), the theory of planned behavior (TPB), flow theory and satisfaction to explain factors that affecting users’ continuance intention toward Twitch. Furthermore, the subjects of thi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71925850188204694290 |