A Study of Relationship between Experiential Marketing and Brand Attachment of the Food and Beverage: Moderating Effects of Product Involvement
碩士 === 中國文化大學 === 國際企業管理學系 === 105 === Consumers’ attachment degrees to a brand can determine their purchase be-haviors for products of this brand, so how to cultivate brand attachment is one of im-portant abilities or one of important means in the formation of competitiveness of enter-prises. In th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/382gdx |