The Impact of Big Data Applications and Network Banking Acceptance on Customer Relationship Quality and Integrated Marketing

碩士 === 中國文化大學 === 財務金融學系 === 105 === Based on rapid progress in modern information network technology, big data has accumulated quickly and is applied to be the focus of public attention. Business use big data to analyze customer preferences and provide customized services, consulting and related pr...

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Bibliographic Details
Main Authors: YEN, CHEN-YU, 顏禎妤
Other Authors: CHANG, HSIAO-CHEN
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/zpp3su