Internet reputation on Purchase Intention-using Involvement as a interference variable.

碩士 === 亞東技術學院 === 行銷與流通管理碩士班 === 105 === We are at the era of open society and information explosion. The Internet fever has risen. People who have mutual interests and topics have formed “virtual communities” on the Internet. These communities usually have higher cohesion due to these mutual topics...

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Bibliographic Details
Main Authors: YANG HUI PING, 楊惠萍
Other Authors: LIU.JIA-JUY
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/95p58k

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