Internet reputation on Purchase Intention-using Involvement as a interference variable.
碩士 === 亞東技術學院 === 行銷與流通管理碩士班 === 105 === We are at the era of open society and information explosion. The Internet fever has risen. People who have mutual interests and topics have formed “virtual communities” on the Internet. These communities usually have higher cohesion due to these mutual topics...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/95p58k |