Customer Lifetime Value and Customer Equity of the Machine Tool Industry in Vietnam
碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 105 === Predicting customer equity in current and future can help the managers make more initiatives to enhance company growth plan. Many literatures display many frameworks can predict customer lifetime value, in this paper, we applied Rust’s customer lifetime v...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6ekuk5 |