Using Importance-Performance Analysis in Investigating Service Quality, Customer Satisfaction and Customer Loyalty of 3 Online Shopping Malls in Japan
碩士 === 國立虎尾科技大學 === 工業管理系工業工程與管理碩士班 === 105 === Abstract This study is based on PZB, Customer Satisfaction and Customer Loyalty. Using IPA to design and analyze the questionnaires for investigating service quality and loyalty of the three main online shopping malls in Japan. The main purpose of the...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kb5q8k |