Post-purchase Dissonance of Mobile Games Consumer

碩士 === 國立高雄大學 === 資訊管理學系碩士班 === 106 === Mobile game is the largest gaming platform nowadays. Most of mobile games adopt Freemium model selling virtual product in games as their revenue model. While research shows Freemium mobile games have an average life span of only ninety days, many players left...

Full description

Bibliographic Details
Main Authors: CHANG, RUI-MIN, 張瑞敏
Other Authors: YANG, SHU-CHEN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/mq94rv