The Study of Brand Equity and Purchase Behaviors─A Case Study of House
碩士 === 國立臺灣科技大學 === 管理學院MBA === 105 === This study focuses on the influence between consumers’ house purchase and brand equity. The study is based on the qualitative research process to study the respondents’ thoughts and practicalities on the subject. The key results are summarized from the answers...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8jk237 |