The Effects of Online to Offline (O2O) Service Design on Tourism Experience and Tourism Satisfaction - Evidence from Maokong Gondola Tourism Service
碩士 === 國立臺灣科技大學 === 設計系 === 105 === With the advent of the experience economy, how to effectively attract tourists is an importmant issue in the tourism industry. Due to advances in technology, an innvoative online to offline (O2O) model has increasingly being used in tourism. The mode not only en...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ptv9fz |