Remodeling brand DNA –L food Branding Strategy

碩士 === 國立臺灣科技大學 === 企業管理系 === 105 === Taiwan's economy is growing rapidly and its national income is increasing. In the food market, the types of commodities are quite diverse and the competition is fierce. In addition to seeking for novelty and change in product flavors and packaging, the manu...

Full description

Bibliographic Details
Main Authors: A-Lan Chiu, 邱阿蘭
Other Authors: Cou-Chen Wu
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/p7ytrv