The Determinants of Smartphone Purchasing Behavior—Consumer Behavior and Information System Success

碩士 === 國立臺灣大學 === 資訊管理組 === 105 === With the overwhelming prevalence globally, smartphone has become the top one innovative technological product. The purpose of this study is to discuss the factors that affect consumer’s purchasing decision. Based on data collected from Taiwan, this study integrate...

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Bibliographic Details
Main Authors: Wen-Hung Cheng, 鄭文宏
Other Authors: 游張松
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/99054488475147174525

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