The Determinants of Smartphone Purchasing Behavior—Consumer Behavior and Information System Success
碩士 === 國立臺灣大學 === 資訊管理組 === 105 === With the overwhelming prevalence globally, smartphone has become the top one innovative technological product. The purpose of this study is to discuss the factors that affect consumer’s purchasing decision. Based on data collected from Taiwan, this study integrate...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99054488475147174525 |