A Study of Confirmation Bias on the Processing of Online Book Review: The Role of Involvement
碩士 === 國立臺灣大學 === 圖書資訊學研究所 === 105 === In recent years, the prevalence of online consumer reviews and their influence on consumers’ judgment have attracted great interests from both marketers and academia. Previous research indicated that consumers tends to search for evidences which confirm an exis...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gxbqd9 |