The Study on the Influential Factors of the Purchase Intention of Counterfeit Luxury Products in China

碩士 === 國立臺灣大學 === 農業經濟學研究所 === 105 === With the continuous development of China''s economy and society, luxury consumption has increasingly become a fashion trend. However, at the same time, the market is also filled with more and more counterfeit luxury goods, which has done much...

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Bibliographic Details
Main Authors: YA JIAO, 焦 婭
Other Authors: Li-Fen Lei
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/j8a6s5