The Optimal Pricing Strategy of a Mobile Payment Service in a Two-sided Market
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 105 === Acknowledging the high penetration rate of mobile devices, mobile payment is currently a hot topic and is expected to reach the tipping point of rapid growth. For such a nascent market, a unified business model for successful mobile payment platform is not yet...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pddgmh |