A Study on Consumer Behavior and Online Purchase Decisions of Luxury Brands
碩士 === 國立臺灣大學 === 國際企業管理組 === 105 === The jewelry industry rose in the 1960s, and initially consisted of traditional jewelry stores in early times. With the fast development of the internet, the way of trading between consumer and business owner has changed from face-to-face to on-line shopping. How...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59473r |